Benetton group evolution of communication strategy
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How Benetton launched an omnichannel loyalty program with product recommendations based on machine learning and cross-channel communications — Marketing automation with Mindbox
Benetton India expects up to 45% slump in revenue this year due to COVID-19; 'year behind in brand journey,' says MD-Business News , Firstpost
Benetton India expects up to 45% slump in revenue this year due to COVID-19; 'year behind in brand journey,' says MD-Business News , Firstpost
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses - GRIN
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Benetton and Zara information systems:a comparative - UPCommons
Gap and Benetton once ruled fashion—and their success ultimately led t
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